If you have bought a Sony BDP-S370 Blu-ray player and are wondering how to program the remote to control a non-Sony TV, you will be disappointed to find that the instruction manual contains no information on how to do this at all. Although it does contain a list of TV codes at the back.
After much googling and entering similar remote model numbers on the US Sony support website, (the UK support site doesn't recognise the remote control model number at all) I found some instructions. However, they were quite misleading as instructed to enter a tv code using the arrow buttons.
The solution is actually quite simple:
And that's it. You should now be able to control your TV with your BD player remote. It's such a pity that Sony didn't include that in the manual.